How to write LinkedIn Summary and LinkedIn Headline

 

Main content of LinkedIn profile (LinkedIn headline)

Your LinkedIn profile and LinkedIn headline is the facade of your brand. It is divided into three parts: LinkedIn Headline, LinkedIn Summary, and Work Experience. The content to be included in each section is different, and you should avoid repeating the same content.

How to write a LinkedIn headline

The LinkedIn headline field is the most obvious part of the LinkedIn profile. It is also a key field for you to present a positive first impression and explain your personal background. You can think of the LinkedIn headline as your personal brand slogan (slogan). ). You can write your LinkedIn headline up to 120 letters to describe your personal background, be as specific as possible and include specific professional skills. Technical and strategic use of keywords (keywords) can increase the chances of your files being searched on Google or LinkedIn. When narrating job content, try to avoid using too general terms, such as: “marketing,” “accounting” or “recruiting”, because these terms cannot tell your target audience your exact experience and background. If you can use “Online Marketing Manager” "Or "Fund Accounting Manager" and other more precise terms, you can make your files look more professional and more able to target your target audience.

How to write a LinkedIn headline (Profile Summary)?

The LinkedIn summary/resume summary field is the most important part of your LinkedIn profile. It is also the first part that people see when they browse your profile. The LinkedIn summary provides recruiters an opportunity to understand who you are and what you are good at, and what you care about. This part summarizes your work qualifications, professional achievements, experience background, and more detailed information about your personality and life. Therefore, when writing a LinkedIn summary, it is recommended that you pay attention to the following points:

1) Strong opening remarks and keyword optimization for LinkedIn headline

Use a strong opening at the beginning of the file summary and LinkedIn headline. Before the resume viewer clicks "See More" to read more file information, the LinkedIn page will show the first three sentences of the file.

Therefore, you have about 200-250 letters (about 25-42 words) to attract your target audience. In addition, the LinkedIn summary field must contain keywords related to your industry or profession to ensure that you use the correct keywords to make your resume easier to search.

2) Include your career track

Not only include the name and position of your current company, the LinkedIn profile should include the history of your career, recruiters and potential employers want to know the reasons for your change of position and your career plan, in order to determine whether you are suitable for their company.

3) Contains your most important achievements

Put your most important achievement in your LinkedIn summary. Although the details about the achievement should be put in the Work Experience field, it can be helpful to put the largest and most relevant achievement in the file summary. For you to attract the attention of readers.

4) Attach audiovisual files or links to highlight your work achievements (if applicable)

If you are a content creator or marketer, if you can upload the results of your work in the form of images, photos, or audio files, or attach a URL link, you can bring extra points to your LinkedIn summary Effect. Or if you have a video about giving a speech in a large conference, you can also upload it in this field. Your target audience can learn about your skills and achievements more easily and quickly through these video files.

How to write a LinkedIn profile work experience (Work Experience)

If you are currently looking for a job, this field is the most important and critical part of your LinkedIn profile.

• Add a detailed description in each work experience field

For each job experience, you have 2,000 letters of space to put in a detailed description. It is recommended that you use 2-3 sentences to summarize the content of your work at the beginning. Your most recent 3-5 work must be explained in the most detail, and focus on the main achievements and responsibilities. Keywords should be used in the LinkedIn work experience field to make it easier for recruiters or human resources managers to find your files.

• Contains quantifiable information

Recruiters usually want to see the specific achievements of potential candidates for the job opening. Therefore, when writing this field, you should use specific information to describe your achievements, such as specific numbers and examples, instead of just listing your job content in general. . .

 

Tips to make your LinkedIn profile better

Update from time to time LinkedIn summary (LinkedIn headline)

The best way to increase the activity of your LinkedIn profile is to update your current status from time to time. Sharing interesting links or articles can stimulate the interaction between you and your connected network. If the people you connect with like, share or comment on your current status, People who connect with them can also see these messages, so that more industry experts can get to know you.

Tips to make your LinkedIn profile better

• Update from time to time LinkedIn summary (LinkedIn headline)

The best way to increase the activity of your LinkedIn profile is to update your current status from time to time. Sharing interesting links or articles can stimulate the interaction between you and your connected network. If the people you connect with like, share or comment on your current status, People who connect with them can also see these messages, so that more industry experts can get to know you.

You may have set up your LinkedIn profile LinkedIn headline and LinkedIn summary a few years ago, and just continue to increase your ability, experience, community, contacts, or letters of recommendation. If so, it may gradually become out of date over time, so you must make sure that your file is still simple and clear, and list the abilities and experience that correspond to your career goals, such as: understanding Microsoft Word or proficient Internet operation is usually regarded as a basic requirement for most jobs, and will not give you personal bonus points, just like your part-time job in the summer vacation 10 years ago may not be relevant to your current goals. You can also leave groups that you are no longer interested in or useful. The same applies to recommendations. If everyone gets almost all the recommendations they want to get for their work ability, this is exaggerated and untrue, because no one is perfect, so you can only master high-quality recommenders who can help you make progress.